The case of Starbucks, Tesla… and now your business?

For a long time, cryptocurrency payments seemed reserved for a small circle of insiders. But in recent years, major international brands have changed the game: Starbucks, Tesla, Gucci, Burger King, Microsoft… They all have one thing in common: they have experimented with or integrated crypto payments into their strategy.

What if, after these giants, your business became the next to accept crypto?

In 2025, it is no longer a question of futuristic image, but rather a strategic opportunity for businesses of all sizes.

Starbucks, Tesla… when big brands lead the way

Major retail and tech players were the first to understand the potential of cryptocurrency payments.

• Starbucks is allowing its US customers to top up their Starbucks card with crypto, thanks to a partnership with Bakkt.
• Tesla made headlines by accepting (and sometimes suspending) Bitcoin payment for its vehicles, demonstrating that the issue is no longer marginal.
• Gucci and Balenciaga accept Bitcoin and Ethereum payments in some luxury stores.
• Even Microsoft has allowed the purchase of gift cards with Bitcoin for several years.

These initiatives all have a common message: cryptocurrencies are no longer a curiosity, but a real payment alternative.

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Why these brands took the plunge

These companies are not just following a trend: they see it as a strategic lever.

1. Attracting new customers:
   Crypto users are young, connected, and tech-savvy; an audience that all brands want to attract.
2. Modernize their image:
   Accepting crypto shows that you are at the forefront of innovation, aligned with developments in the digital world.
3. Adapting to international demand:
   In a globalized world, cryptocurrencies make it possible to simplify payments between countries and reach customers without borders.

In short: crypto has become a marketing, financial and strategic tool in its own right.

What if your business did the same?

You might think these initiatives are reserved for multinationals. However, thanks to solutions like Lyzi, any business can now accept cryptocurrency payments easily and safely.

Restaurants, hotels, local shops, luxury boutiques, hair salons or concept stores…
Hundreds of establishments are already taking the plunge in France and internationally.

And all benefit from the same advantages as large groups:

• A new and loyal clientele,
• A modern shopping experience,
• An innovative image that attracts both the curious and the regulars.

Lyzi: making possible what the giants are already doing

The difference between Tesla and a local business? Means, not vision.
And that's exactly what Lyzi is here to do: make innovation accessible to everyone.

With Lyzi:

• Installation is quick and easy (it only takes a few minutes).
• Payments are converted instantly into euros, with no exposure to volatility.
• Merchants receive their money within 24 to 48 hours, just like with a traditional banking terminal.
• And all this, within a secure and regulated framework.

In other words: you can do what Tesla, Starbucks, or Gucci do—but without the complexity.

The signal this sends to your customers

Accepting crypto is more than just a new payment method.
This is a strong message sent to your customers:

“We innovate. We think about tomorrow. And we make your experience easier.”

For many, it is a sign of openness and modernity that reinforces trust and loyalty.
Consumers who pay in crypto tend to favor brands that offer them this freedom.

Innovation is no longer reserved for big brands

Crypto payments are no longer a “luxury gadget.” They’re becoming an emerging standard, and businesses that adopt them today are gaining a head start on the competition.

Like Starbucks or Tesla did before you, accepting crypto means adapting before the market forces you to.

And with Lyzi, it's simple, secure and fast.

Conclusion: The future of payment is now

Yesterday, the big brands led the way.
Today, thanks to Lyzi, merchants of all sizes can follow the movement, without complexity or risk.

The world of commerce is changing: consumers want flexibility, speed and modern solutions.
And crypto meets these expectations perfectly.

👉 Starbucks, Tesla, Gucci… and now, your business?

Looking to modernize your business and attract new customers? Discover how Lyzi makes it easy to accept crypto payments, starting today.