ST Dupont x Lyzi: when exceptional craftsmanship meets crypto innovation

The art of beauty, rarity, and perfect craftsmanship has been part of ST Dupont 's DNA for over 150 years. Today, the iconic brand takes a new step by combining its artisanal heritage with cutting-edge innovation: accepting cryptocurrency payments, thanks to Lyzi technology.

Following a successful first collaboration, ST Dupont and Lyzi are launching a unique activation this season to celebrate the holiday season. This initiative showcases French craftsmanship while offering customers a modern, seamless, and personalized shopping experience.

‍

An exclusive holiday service: complimentary handcrafted engraving and personalization

From November 15th to December 6th, customers of the ST Dupont boutiques on rue de la Paix and rue Saint-Honoré will be able to benefit from an exceptional service:

A hand-engraved piece made in workshops in Haute-Savoie

Crafted by the Maison's artisans, each engraving is an expression of rare, precise, and timeless expertise. A way to give or receive a truly unique object.

Leather goods customization by the artist Fedor Sacchenko

For certain leather goods items, customers will have the opportunity to meet the artist in store and leave with a personalized piece, transformed into an exclusive work of art.

These services are offered as part of the activation, for any purchase paid for in cryptocurrencies via Lyzi.

A symbolic gesture: combining technological innovation, artistic tradition and French elegance.

‍

‍

Crypto payment: modern, simple and now available at ST Dupont

Thanks to Lyzi, ST Dupont stores now accept more than 80 cryptocurrencies, including:

• Bitcoin
  
  
• Ethereum
  
  
• Stablecoins (EURC, USDC…)
  
  
• And hundreds of compatible wallets (Binance, Metamask, Coinbase Wallet…)
  
  

The customer pays in crypto, the store instantly receives the equivalent in euros:
✔ without volatility
✔ without complex manipulation
✔ without changing the cash register system

A simple, secure solution that is elegantly integrated into the existing purchasing process.

‍

A strengthened collaboration, a turning point for the House

ST Dupont had already been collaborating with Lyzi for several months, but this activation marks a real turning point:
a strong, visible and strategic campaign in the run-up to the holidays, putting crypto at the service of a premium shopping experience.

This is also a way for the House:

• to support an international clientele already familiar with these practices,
  
  
• to enrich its premium experience with artistic customization options,
  
  
• and to be part of an innovation dynamic consistent with its positioning.
  
  

A dual anchoring: heritage and modernity.

‍

Lyzi and ST Dupont: the alliance of luxury and technology

At Lyzi, our mission is to make crypto useful, accessible and tangible in everyday and exceptional living spaces.
Seeing a company like ST Dupont adopt these new practices is a powerful symbol: crypto payment is no longer a futuristic idea, but a premium service, naturally integrated into the retail experience.

This activation perfectly illustrates what we want to build:
➡ a simple, elegant and rewarding adoption of crypto payment
➡ Serving brands, artisans and customers

‍

Conclusion: an experience to be enjoyed in store

Whether it's for an iconic lighter, an exceptional pen, or a personalized leather item, this activation is the perfect opportunity to discover:

• ST Dupont's unique expertise
  
  
• the innovation of crypto payment
  
  
• and a shopping experience enhanced by craftsmanship
  
  

🎁From November 15th to December 6th, visit us in stores:
📍 10 rue de la Paix
📍 414 rue Saint-Honoré in Paris

Giving a unique gift has never been easier.
And now it's paid for... in crypto.