Buying your Bordeaux in cryptocurrency is now possible thanks to Lyzi and Château Perron

The world of wine is evolving and opening up to new technologies. Today, a major first in the world of fine wines: Château Perron , an iconic family estate in Lalande-de-Pomerol , now accepts cryptocurrency payments , in partnership with Lyzi , the turnkey crypto payment solution.

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A historic wine estate at the forefront of innovation

Founded in 1642 and certified organic since 2022 , Château Perron embodies the perfect blend of tradition and innovation. Located in one of the most beautiful terroirs in Bordeaux, the estate covers 31.5 hectares and produces powerful, refined, and convivial wines.

This demand for quality is now also expressed in the customer experience, with a smooth, fast and accessible Web3 payment solution , designed for a new generation of wine lovers.

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Paying for your wine in Bitcoin, Ethereum or USDT: a concrete reality

Individuals, restaurateurs, and distributors can now order their wines directly from the estate... and pay for them in cryptocurrencies . Thanks to Lyzi, Château Perron has become one of the first Bordeaux estates to offer this service.

💳 Payment in Bitcoin, Ethereum and +80 cryptos
📱 Compatible with over 500 wallets (Binance, Metamask, Ledger, etc.)
💶 Automatic and instant conversion into euros
🔐 Enhanced security and zero impact for the domain

The goal? To remove friction , simplify international transactions, and create a more direct link with end customers , without going through traditional banking channels.

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An opportunity for the entire wine sector

As Bertrand Massonie , owner of the estate, explains, this initiative goes far beyond a simple new means of payment:

“Wine industry players should avoid viewing crypto as a gimmick. It can redefine our connection with wine lovers, bringing us closer to a younger, more connected clientele open to new experiences.”

This movement also opens the way to new applications of blockchain in the world of wine : exclusive membership clubs via NFT, bottle traceability, personalized experiences... all possibilities that Lyzi and Château Perron intend to explore.

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Lyzi: the crypto solution designed for French merchants

Deployed in more than 600,000 points of sale and adopted by brands such as Printemps, ST Dupont, SMEG and Fitness Park , Lyzi allows merchants to accept cryptocurrency payments while receiving euros directly into their account.

The integration is done without infrastructure changes , without risk of volatility, and with full compliance with European regulations (MiCA, KYC, AML, etc.).

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Web3 at the service of tradition

This collaboration between Château Perron and Lyzi perfectly embodies Lyzi's mission: to make crypto payments concrete, useful, and accessible to all sectors – even the most traditional ones like viticulture.

Buy a great Bordeaux with cryptocurrency?
It's now possible... and that's great news for the future of commerce.