Attracting new customers with crypto payments

In an increasingly competitive market, every business is looking to expand its customer base. Consumers are now spoiled for choice, and it's becoming crucial to innovate to stand out. A still under-exploited but potentially promising avenue presents itself: accepting cryptocurrency payments.

In 2025, this is no longer just a passing fad. Crypto payments represent a strategic opportunity to attract a new, curious, and loyal customer base. Thanks to solutions like Lyzi, this opening is now simple, secure, and accessible to all businesses.

Why should retailers expand their customer base?

Retail, hospitality, and even restaurants are experiencing intense competition. Customers are no longer limited to their neighborhood or city: they are comparing, looking for the best value, and also favoring brands that offer a modern and seamless experience.

In this context, businesses must find levers to:

• To differentiate oneself,
• Attract new profiles,
• Retaining demanding and connected customers.

This is where crypto payments come into play.

Crypto customers: who are they?

It is estimated that in France, 12% of adults already hold cryptocurrencies. This figure is constantly increasing, particularly among younger generations.

The typical profile of the crypto consumer is often:

• Young (25-40 years old),
• Connected and technophile,
• Comfortable with new payment methods,
• And above all, they want to consume in businesses that share their values of innovation.

By welcoming this clientele, a business is not limited to a marketing effect: it is opening the door to a loyal community, which actively favors brands that accept crypto payments.

How does crypto attract new customers?

1. A factor of innovation

A business that accepts crypto sends a strong message: “We are modern, in tune with trends, and we anticipate the future.” This is a powerful argument to attract young consumers and international tourists accustomed to paying in crypto.

2. A tourist asset

In tourist areas (hotels, restaurants, luxury boutiques, etc.), accepting cryptocurrencies simplifies the experience for travelers who don't want to convert their currencies. They find a seamless and convenient alternative to currency exchange.

3. Increased loyalty

Crypto users actively seek out places where they can pay with their digital assets. Once they find a store that accepts crypto, they're more likely to return and share the information with their community.

Lyzi: the gateway between your business and this new clientele

Many traders still believe that crypto is too complicated or too risky. Lyzi was born to address these concerns:

• Easy setup: In just a few minutes, you can enable crypto payments.
• Guaranteed collection in euros: no volatility, your payments are automatically converted and credited within 24 to 48 hours.
• An intuitive interface: as easy to use as a traditional banking terminal.
• Adoption already proven: from local businesses to prestigious brands (jewelry stores, hotels, precious metals trading, etc.), Lyzi already supports many players.

With Lyzi, merchants have the means to attract new customers, without any additional effort.

Conclusion: a lever for growth within reach

Attracting new customers isn't just about promotions and communication. It also involves innovating the shopping experience. By accepting cryptocurrency payments, a business:

• expands its customer base,
• differentiates itself from its competitors,
• and reinforces its image of modernity.

Thanks to Lyzi, this opportunity is accessible to everyone, without technical complexity or financial risk.

👉 In 2025, accepting cryptocurrencies is no longer a curiosity: it's a customer acquisition strategy. And it could be the lever that will make the difference for your business tomorrow.

Looking to expand your customer base and offer an innovative shopping experience? Discover how Lyzi can transform your business today.