Pay for Gift Cards with Crypto: Lyzi Partners with FreemiumPlay

Lyzi and FreemiumPlay: Crypto Payments Enter Digital Entertainment

Lyzi, a regulated crypto payment infrastructure licensed by the ACPR (Payment Agent, REGAFI n°26900) and registered as an EU VASP, is partnering with FreemiumPlay to enable cryptocurrency purchases of digital gift cards across culture and entertainment. A seamless integration between Lyzi's crypto payment solution and FreemiumPlay's catalog — no friction, no manual conversion.

For FreemiumPlay, this opens a new customer segment — crypto holders — at zero additional infrastructure cost. For Lyzi, it represents a new e-commerce vertical demonstrating the depth of its crypto payment infrastructure for e-commerce.

FreemiumPlay: 100+ Digital Services Now Accessible in Crypto

A specialist in digital culture and entertainment, FreemiumPlay offers the widest catalog on the market with 100+ partners across 10 verticals. With a FreemiumPlay online gift card, users access the services that define modern digital life:

• Streaming: Disney+, Netflix, CanalVOD, BeIN Sport…
• Gaming: PlayStation, Steam, Xbox, Nintendo eShop, League of Legends…
• Music: Spotify, Deezer, Qobuz, Apple Music…
• Sports: Strava, Fizzup, VisoRando, Twitch…
• eLearning: Duolingo, DigiSchool, Babbel, Ornikar…
• News & Reading: Le Monde, L'Équipe, PressReader, Nextory…
• Wellness: Petit Bambou, Calm, Yuka…
• Family & Kids: Lunii, Crunchyroll, ADN…
• Security & Tools: NordVPN, Norton, Microsoft 365…
• Daily Apps: Google Play, Tinder, Deliveroo, Airbnb…

100+ integrated partners. One purchase. One crypto transaction.

How to Pay in Crypto with Lyzi on FreemiumPlay

1. Select your gift card from the FreemiumPlay catalog
2. Choose crypto payment via Lyzi at checkout
3. Transaction processed in real time — Bitcoin, Ethereum, EU-regulated stablecoins (USDC, EURC, EURCV, EURE) accepted
4. Receive your gift card instantly by email

The process runs on Lyzi's ACPR-licensed crypto payment infrastructure: automated bank reconciliation, real-time conversion, built-in regulatory compliance.

Crypto Cashback: Earn on Every FreemiumPlay Purchase

Every crypto purchase made through Lyzi generates cryptocurrency cashback. The mechanism is native to the Lyzi solution: no extra steps — cashback is automatically credited to your wallet after transaction validation.

This is one of the key loyalty differentiators of the crypto payment solution for e-commerce compared to traditional payment methods.

Why This Partnership Is a Game-Changer for Online Crypto Payments

Crypto payments in e-commerce remain constrained by two factors: a shortage of accepting merchants and technical complexity. The Lyzi × FreemiumPlay integration addresses both:

• Merchant side: FreemiumPlay had no crypto module to build — Lyzi provides a turnkey infrastructure, ACPR and EU VASP compliant
• User side: paying in crypto across 100+ major everyday brands reduces conversion friction and normalizes crypto usage in daily life

This is precisely Lyzi's positioning: making crypto payment accessible everywhere — online and at physical POS — without merchants bearing regulatory complexity.

Crypto Payments and Compliance: What Lyzi Guarantees

Unlike unregulated solutions, Lyzi operates as an ACPR-licensed Payment Agent (REGAFI n°26900) and registered EU VASP. Every FreemiumPlay transaction processed via Lyzi is:

• Traced and audited in line with AML/KYC requirements
• Covered by the European regulatory framework for digital asset service providers (PSAN/VASP)
• Automatically reconciled on the merchant side

Explore all Lyzi crypto payment infrastructure use cases: retailers, e-commerce, PSPs & banks.

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