How to communicate about the acceptance of crypto in your business

Are you now accepting cryptocurrency payments? Congratulations 🎉
This is a great step forward; but for this innovation to have a real impact on your business, you still need to make it known!

Accepting crypto is good.
Communicating it effectively is better.

In this article, we explain how to promote your new payment solution to attract more customers, strengthen your image as an innovator, and maximize the benefits of this decision.

Why it's essential to communicate about crypto acceptance

More and more businesses, from neighborhood cafes to luxury boutiques, are offering crypto payments.
But in most cases, customers don't know this.

However, communicating about this service sends several strong signals:

• 🪙 Modernity and innovation: you show that you are at the forefront of digital trends.
• 🌍 International opening: you welcome a connected clientele, sometimes foreign.
• 💳 Expanded customer experience: you offer more payment freedom.
• 🧠 Curiosity and awareness: your business attracts attention, including on social media and in the local press.

👉 Bottom line: it's a marketing opportunity, not just a payment method.

On site: make the crypto option visible

The first step is the physical point of sale.
The customer must understand, upon arrival, that he can pay in crypto.

💡 Some good practices:

• Display it clearly: place a sticker, a “Crypto accepted here” visual or the POS that we send to our partners on your window, your counter or near the payment terminal.
• Indicate it on your cash register materials: receipts, menus, cards, POS, welcome screens.
• Brief your teams: your employees must be able to answer the question “How does it work?”; even in a few simple words.
• Set an example: if a customer pays in crypto, share this moment on your networks (with their consent).

🎯 Tip: Lyzi provides “Crypto Accepted Here” visuals and stickers that you can easily customize for your business.

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Online: Highlight your innovation

Your digital presence is a powerful lever for informing and attracting new customers.

🌐 On your website:

• Add a section dedicated to payment methods, with the logo of accepted cryptos (Bitcoin, Ethereum, stablecoins, etc.).
• Include an “Innovation” or “Our Services” page to explain your approach.
• Think about SEO: use keywords like “crypto payment”, “Bitcoin accepted”, “pay in stablecoin” .

📍 On Google & directories:

• Update your Google Business listing with “Payments Accepted: Cryptocurrencies”.
• Register on specialized directories (like CoinMap.org): thousands of users search for crypto-friendly businesses there.

On social media: inspire and educate

Networks are your showcase: use them to promote your pioneering position.

📣 Examples of posts:

• A photo of your team with a customer paying in crypto

“At [Business Name], we're innovating 💡 You can now pay in #Bitcoin, #Ethereum or #EURC thanks to Lyzi 💳”

• A short story or video explaining how it works (“3 seconds to pay in crypto 🪙📱”)
• An “educational” post:

“But what is a stablecoin, actually? And why is it ideal for payments?”

💡 Show simplicity, speed, and modernity; this is what attracts curiosity and normalizes the practice.

In press and local relations: capitalize on the new

Local and regional media are keen on stories of innovation.
If you're among the first in your city to accept crypto payments, let us know!

• Send a press release to the local press or specialist media.
• Mention that you are a pioneer in your sector.
• Participate in events or trade shows to present your approach (commerce, tech, tourism, etc.).

🎯 Goal: to get people talking about you, not just crypto; but your innovative spirit.

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Finally, educate your customers

Many of your customers have crypto but have never paid with it.
It is up to you to accompany them, with kindness.

Some simple ideas:

• A small flyer at the checkout “How to pay in crypto in 3 steps”.
• A quick tutorial Instagram story.
• An FAQ on your site (“How does it work? Which crypto should I use?”).

👉 Objective: demystify crypto payment and create trust.

In summary: be visible, consistent and proud of your innovation

Accepting crypto is a real lever for image and differentiation.
But for this to translate into concrete results, this innovation must be made visible at all levels:

📍 in your business,
💻 online,
📣 on your networks,
🤝 and through your partners.

With the right communication, your business becomes a crypto-friendly, modern and attractive landmark; while remaining accessible to all.

💬 Conclusion

Crypto isn't just a phenomenon for big brands or geeks.
It is a natural evolution of digital payment, as simple as contactless.

Let people know you accept crypto:
your customers today; and those of tomorrow; will thank you.

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👉 Want to join the businesses that accept crypto?

Find out how Lyzi helps you collect crypto and receive your payments in euros, without risk or complexity.