Buying a Rolex in crypto: when exceptional jewelry adopts new forms of payment

For a long time, cryptocurrencies have been associated with investment, technology, or alternative finance. Today, they are taking a new decisive step: enter the most prestigious worlds of commerce, where high standards, trust and customer experience are essential.

It is in this dynamic that the collaboration between Lyzi and FRAYSSINET JEWELER, a reference in high-end jewelry and watches. Now it is possible to acquire an exceptional watch, including a Rolex, in cryptocurrencies, in all simplicity and safety.

When luxury meets new forms of payment

Luxury customers are evolving.
International, mobile, connected, it naturally adopts new payment methods when they offer fluidity, discretion and freedom.

Buying a Rolex in crypto precisely meets these expectations:

• fast and frictionless payment
• an alternative to traditional bank transfers,
• a modern experience, aligned with the uses of a Web3 clientele, entrepreneurs, investors or collectors.

By integrating crypto payment into all of its stores, FRAYSSINET JOAILLIER makes the choice to anticipate these new behaviors, without compromising on the excellence of the customer experience.

A premium experience, in store, as easy as a traditional payment

Thanks to Lyzi technology, the payment process remains intuitive and reassuring, both for the customer and for the merchant.

Concretely, when buying an exceptional watch or jewelry:

• the customer chooses to pay in cryptocurrencies,
• the payment is made from his wallet (Bitcoin, Ethereum, stablecoins, etc.),
• the conversion into euros is instantaneous,
• the trader receives the amount in euros, without exposure to volatility.

👉 For the customer, it's a new freedom to buy.
👉 For the jeweler, it is an invisible innovation, with no operational impact.

Rolex, jewelry, watches: crypto is making a lasting impression in luxury

FRAYSSINET JOAILLIER's initiative is part of a wider trend.
In Montpellier, the Lyzi solution is also deployed at Messika and Montblanc, confirming that crypto payment is becoming an emerging standard in luxury homes.

These brands share the same vision:
that of a luxury capable of innovating without denying its values, and of adapting its services to the expectations of an international and demanding clientele.

Why buying a Rolex in crypto is attracting a new generation of customers

Beyond technological innovation, crypto payments meet very concrete uses:

• international mobility : no constraints related to borders or banks,
• rapidity : immediate payment, without bank transfer delays,
• discretion : an elegant alternative to traditional banking circuits,
• heritage coherence : use your digital assets to acquire tangible and durable goods.

In this context, a Rolex is not only a luxury item:
It is also a asset, sometimes perceived as a safe haven, now accessible via cryptocurrencies.

Lyzi: making crypto payments natural, even in the most prestigious worlds

At Lyzi, our mission is clear:
👉 make crypto payments as easy and smooth as traditional payments, even in the most demanding environments.

By supporting actors like FRAYSSINET JOAILLIER, Messika or Montblanc, we demonstrate that crypto is no longer an abstract concept, but a real tool at the service of customer experience and real trade.

Conclusion: excellence also means knowing how to innovate

Buying a Rolex in crypto is no longer a futuristic projection.
It is a concrete reality, already accessible in exceptional jewelry houses.

With this collaboration, FRAYSSINET JOAILLIER affirms a modern vision of luxury, where tradition and innovation coexist harmoniously.

Because excellence is also recognized by its ability to evolve.
And because the future of payment is now also being written in cryptocurrencies.