LG Dream Cars and Lyzi accelerate the deployment of crypto payment!

LG Automobiles: Pioneer of Cryptocurrency Payment in the Automotive Sector

Dans un monde où la technologie évolue à vitesse grand V, LG Automobiles se démarque en étant le premier distributeur en France et probablement en Europe à proposer le paiement en crypto-monnaie pour l'achat de véhicules. Ce projet innovant a vu le jour grâce à un partenariat avec la société française Lyzi, lancé en septembre 2022.

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A Trusted Partner for Crypto Transactions

Gérald Imbert, CEO of LG Automobiles Group, emphasizes the importance of diversifying offerings in a constantly evolving market. “In a very changing environment, it is crucial to position ourselves on different topics to create value and get ahead of our competitors,” he explains. Despite the volatility of cryptocurrencies, LG Automobiles remains committed to this long-term project, thus strengthening its legitimacy in this new market.

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A Diverse and Young Clientele

LG Automobiles’ approach is not limited to traditional buyers. The group also targets a young and dynamic clientele, often from diverse professional backgrounds, who invest in cryptocurrency. Aline Allely, Marketing Director, describes these buyers as ranging from a 25-30 year old passionate about Pokémon to more conventional investors. “We have managed to attract different buyer profiles, far from our usual customer base,” says Gérald Imbert.

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Events and Professionalization

LG Automobiles’ participation in the Block Expo in Toulouse, a major event on Web3 and AI, allowed the team to better understand this universe. Thanks to this type of event, the group has strengthened its skills to better serve its new customers.

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A Tailor-Made Concierge Service

To support this evolution, LG Automobiles has set up a concierge service, in collaboration with Lyzi. This service includes specialized contacts who understand the specific needs of crypto customers. “At the beginning, we encountered a culture shock, but this concierge service facilitated exchanges and established a relationship of trust,” explains Gérald Imbert.

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Authenticity and Security of Transactions

Another major challenge is authenticating funds to avoid any problems during transactions. Aline Allely stresses the importance of rigorously verifying the origin of funds, in order to guarantee the security of transactions. “Even if it limits the number of sales, we prioritize quality over quantity,” she says.

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Customer Experience: Sales Encouraged

Since launching this payment method, LG Automobiles has sold several vehicles via cryptocurrency transactions. In September 2024, four sales were made in a single month, illustrating a renewed interest in this payment method. The success of these sales is also linked to the rise of bitcoin, which is now worth around €57,500.

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Towards a Promising Future

With the expansion of cryptocurrency payment to collector vehicles under the LG Dream Cars brand, LG Automobiles Group is firmly committed to the future of automotive retail. This innovative project opens the way to new opportunities for both the group and its customers, marking a turning point in the way luxury vehicles are purchased.

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