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Sébastien Estines
Co-founder Lyzi
Lyzi will be present at EthCC from 30 March to 2 April 2026
We are thrilled to announce the acquisition of Gardenlab, a Web3 startup that specializes in creating loyalty and rewards programs for brands. This merger marks a crucial step in the evolution of our services and promises to redefine relationships between brands and their customers.
Maxime Barthélémy, founder of Gardenlab, shared his enthusiasm: “It is with pride that we are joining this adventure, and that our know-how directly integrates Lyzi's white label solution. This will open up promising new markets for us. We are more confident than ever that we can redefine the relationship between brands and their customers.”
For our CEO and co-founder, Damien Patureaux, the acquisition of Gardenlab is perfectly in line with our development strategy: “Gardenlab comes to provide us with additional technology that is totally in line with our desire for development. Our catalog of offers is growing, and we are proud that Maxime has chosen to join Lyzi.”
The integration of Gardenlab allows us to strengthen our enriched payment offering, including loyalty 3.0, NFTs, tokenization, and DeFi. This offer has already attracted numerous partners, such as the LG Auto Group, with whom we are preparing an ambitious 3.0 loyalty program. This partnership is in addition to the adoption of our alternative payment solution, which was deployed a few months ago.
Our model allows merchants to easily accept cryptocurrency payments. The solution, which is modular and free of charge for the merchant, simply requires the scanning of a QR code. Thus, the 600 million cryptocurrency holders can pay via one of the many exchanges collaborating with us, such as Binance. Our solution is already in place in prestigious retailers such as Beaugrenelle in Paris and Printemps stores across France, with a guaranteed payout in euros on D+1 to the brands' accounts.
With the acquisition of Gardenlab, we are preparing for an even brighter future. The integration of Gardenlab services now allows cryptocurrency holders to join loyalty programs directly at the time of payment, without requiring complex administrative procedures. Thanks to blockchain technology, brands can offer rewards and exclusive experiences, opening up a new field of possibilities in customer relationships.
In conclusion, the acquisition of Gardenlab by Lyzi represents a major advance in the field of cryptocurrency payments and customer loyalty. This strategic alliance propels Lyzi to the forefront of technological innovation, offering retailers and consumers ever more efficient solutions adapted to the needs of the modern market.
