French luxury opens up to cryptocurrencies: ST Dupont adopts the Lyzi solution

Starting today, ST Dupont, an iconic French craftsmanship brand for 150 years, is offering cryptocurrency payments in its Parisian boutiques on Rue de la Paix and Rue Saint-Honoré. This approach, carried out in partnership with Lyzi, follows the global trend of cryptocurrency adoption in commerce, and is expected to become global in 2025.

ST Dupont, between know-how and innovation

Since its creation in 1872, ST Dupont has been balancing know-how and innovation, and is doing it again by launching this new payment service that meets the expectations of an international and connected clientele. So, you can now pay for your lighter, pen or exceptional leather item with your Bitcoin, Ethereum, Stablecoins and even Dogecoin (Lyzi supports more than 70 cryptocurrencies).

Alain Crevet, CEO of ST Dupont, explains:

‍ “By adopting cryptocurrency payments, we are demonstrating our ability to evolve with consumer expectations, while maintaining our quality standards.”

Global adoption by 2025

ST Dupont's commitment to this innovation is not limited to its Parisian boutiques. In 2025, the house plans to deploy this payment solution in its points of sale around the world and on its e-commerce site. This expansion of the offer reflects the rise of cryptocurrency payments in the luxury sector (Lyzi already equips the 20 Printemps stores throughout France).

Consumers in Asian and American markets, where cryptocurrency adoption is particularly strong and the luxury market is very present, will also soon be able to benefit from this option.

Cryptocurrencies, a booming market

According to an ADAN-KPMG study, 12% of French people own cryptocurrencies, a proportion that is rapidly increasing in other regions of the world. For ST Dupont, this transition represents much more than just a technological adoption. It is a response to the expectations of demanding consumers and a way to strengthen its attractiveness to new generations.

Visit us in store or online from 2025 to discover a modern shopping experience, rooted in unique know-how.

• Learn more about ST Dupont collections
• Discover Lyzi's integration solutions

The adoption of cryptocurrency payments at ST Dupont marks a major milestone for Lyzi, and deepens the intersection of craftsmanship and technology. Luxury is evolving, and ST Dupont is there. Who will be next?