Smeg integrates cryptocurrency payments with Lyzi: iconic design, seamless experience

The official SMEG stores in Paris and Lyon now accept cryptocurrencies thanks to Lyzi. This marks a new milestone in the alliance of design, technology, and innovation in the customer experience.

Smeg: legendary design

Since its inception, Smeg has established itself as a global leader in high-end household appliances. From retro refrigerators to designer kettles and iconic toasters, each product combines aesthetics, innovation, and performance.

The Italian brand, synonymous with style and quality, continues to push the boundaries – including when it comes to customer experience.

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Lyzi: an intuitive payment solution

To make purchasing as seamless as the design of its products, Smeg has chosen to integrate Lyzi , the cryptocurrency payment solution adopted by more than 400,000 points of sale .

Thanks to Lyzi, customers can now pay for their purchases with:

• Bitcoin, Ethereum and over 80 cryptocurrencies
• From 500+ compatible wallets (Binance, Metamask, WhitePay...)
• With automatic conversion into euros, without volatility for the brand
• In store, via a simple QR code to scan

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A modernized in-store experience

At Smeg Stores in Paris and Lyon, payment becomes as seamless as the in-store experience. Starting today, customers can choose their product, scan a QR code at the checkout, and pay instantly via their crypto wallet.

→ No account to create. No additional hardware. Just simplicity.

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Crypto and retail: a natural alliance

The adoption of cryptocurrencies in retail continues to grow. And for good reason:

📊 12% of French people hold cryptocurrencies (source: ADAN/KPMG)
📱 Digital payments are becoming the norm
🌍 A young, connected and international clientele expects modern solutions

With this integration, Smeg anticipates usage and offers a premium alternative, aligned with the expectations of its most demanding customers.

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Where to test crypto payment at SMEG?

📍 Smeg Store Paris – Boulevard de Sébastopol
📍 Smeg Store Lyon – Presqu'île

These two addresses, managed by DAYLAC, become the first SMEG points of sale to offer cryptocurrency payment via Lyzi.

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In conclusion

By integrating Lyzi, Smeg confirms its position as a design icon... and a forward-looking retail player. A brand that combines beauty, high standards, and innovation, right up to the moment of payment.

And you? Ready to buy your next toaster with crypto?

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🔗 To learn more about Lyzi and its retail integrations, contact us.