Smeg integrates cryptocurrency payments with Lyzi: iconic design, seamless experience

The official SMEG stores in Paris and Lyon now accept cryptocurrencies thanks to Lyzi. A new stage in the combination of design, technology... and innovation in the customer experience.

Smeg: legendary design

Since its creation, Smeg has established itself as a global reference in high-end household appliances. Retro refrigerators, designer kettles, iconic toasters... each product combines aesthetics, innovation and performance.

The Italian brand, synonymous with style and quality, is constantly pushing the boundaries — including in terms of customer experience.

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Lyzi: an intuitive payment solution

To make the purchase as fluid as the design of its products, Smeg has chosen to integrate Lyzi, the cryptocurrency payment solution adopted by more than 400,000 points of sale.

Thanks to Lyzi, customers can now pay for their purchases with:

• Bitcoin, Ethereum, and over 80 cryptocurrencies
• Since 500+ compatible wallets (Binance, Metamask, WhitePay...)
• With automatic conversion into euros, without volatility for the brand
• In store, via a simple QR code to scan

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A modernized store experience

In the Smeg Stores in Paris and Lyon, payment becomes as fluid as the in-store experience. Starting today, customers can choose their product, scan a QR code at the checkout, and pay instantly via their crypto wallet.

→ No account to create. No additional hardware. Just simplicity.

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Crypto and retail: a natural alliance

The adoption of cryptocurrencies in retail is constantly growing. And for good reason:

📊 12% of French people hold cryptos (source: ADAN/KPMG)
📱 Digital payments are becoming the norm
🌍 Young, connected and international customers expect modern solutions

With this integration, Smeg anticipates uses and offers a premium alternative, in line with the expectations of its most demanding customers.

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Where to test crypto payments at SMEG?

📍 Smeg Store Paris — Boulevard de Sébastopol
📍 Smeg Store Lyon — Presqu'île

These two addresses, managed by DAYLAC, become the first SMEG points of sale to offer cryptocurrency payment via Lyzi.

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In conclusion

By integrating Lyzi, Smeg confirms its position as a design icon... and as a retail player looking to the future. A brand that combines beauty, rigor and innovation, right up to the moment of payment.

And you? Ready to buy your next crypto toaster?

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🔗 To find out more about Lyzi and its retail integrations, contact us.