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SĂ©bastien Estines
Co-founder Lyzi
Lyzi will be present at EthCC from 30 March to 2 April 2026
Appearing gradually in France, cashback is beginning to interfere in the daily lives of French people. Increasingly offered by various businesses, cashback has become a major factor in standing out from the competition. However, even though it is loved by a growing number of consumers, few people understand how it works. Therefore, an explanation is needed for this. This will bring more clarity to this system that is both mysterious and profitable.
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Cashback is a promotional technique aimed at reimbursing the customer for part of the amount of a purchase they have made. Hence the term “cashback”, which literally means “money back.” This refund is based on a certain percentage. The percentage varies depending on which businesses offer a cashback system to their customers.
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The most common type of cashback is the one we find online, when we shop online. There is a wide range of websites offering cashback, such as Poulpeo, Wildilo, iGraal, Joko, eBuyClub, etc. The principle is simple. When you create an account on one of these sites, they receive a commission on your online purchases and share it with you in a cashback fund. Once you have accumulated a certain amount, say €20, you can cash out your money.
Another type of cashback, which is becoming more and more common over time, is offered by bank cards. Here, all purchases made with your card will be partially refunded and credited to your account. However, this reimbursement varies according to the contractual conditions of the chosen entity. There are a variety of financial institutions offering cards with a cashback system. For example, Crypto.com, Vivid, Floa Bank, Floa Bank, Boursorama, LCL, or Orange Bank.
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The main advantage of cashback is, above all, the partial reimbursement of our purchases. In fact, being paid for shopping provides a certain level of satisfaction. Plus, over time, you manage to save money.
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In addition to earning money, it is often possible to combine your cashback with discounts, vouchers, loyalty points, coupons, or promo codes. This is a real opportunity to save money and thus, at the same time, to balance your purchasing power.
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To earn more money, a sponsorship system is often set up. For example, with the iGraal cashback site, you earn €3 per referred person and 10% of all their earnings. As for your referrals, they can benefit from a bonus when they register or make their first purchase. For example, the Poulpeo site offers a welcome bonus of €5 for registering via a referral link.
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While cashback is very beneficial for us, it varies greatly depending on who offers it. Some have the best cashback rates compared to their competitors, reaching up to 20% or more. But this rate is limited to a very small number of partner companies. Others will offer lower rates, not exceeding 5%. However, this rate will be applicable to all your purchases, etc. Hence the importance of carefully examining the conditions of a cashback system.
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On cashback sites, it is not possible to automatically recover the money you earn. Indeed, a certain threshold must be reached to withdraw your earnings. Only after this threshold is reached can you make withdrawals, usually by bank transfer. This transfer will take several days to arrive. As a result, it requires you to consume more to reach your threshold and withdraw your money.
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Going on shopping sprees in the hope of making even more money is clearly not a good idea. Especially for your credit card. And that's one of the biggest drawbacks of cashback. It encourages us to make impulse purchases. As a result, the risk of consumer addiction is never far away. So be careful when managing your finances and don't succumb to temptation.
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Today, cashback has become a real commercial argument to attract new customers. Especially in e-commerce. Many are more willing to spend their money on online shopping sites if they offer a refund rate. Why? Because it allows them to earn money and thus save. A real bargain given the current economic context. According to a study conducted in 2019 by the Syndicat National du Marketing de Performance (SNMP), cashback can increase the average basket of an online store by 10% to 20%. Cashback therefore helps to build customer loyalty while encouraging purchases.
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The fact that cashback is not deeply rooted in the habits of French people is the only disadvantage for businesses. This is because this system can sometimes be perceived as dubious. Indeed, the offers offered can sometimes be so tempting that some end up being suspicious. It's the opposite of a company's marketing strategy, which aimed to attract customers rather than repel them.
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The various disadvantages mentioned above mainly concern cashback sites. Therefore, it is better to use cashback applications, which are much more modern. Generally, these types of applications integrate cryptocurrency management. Equipped with a much more reliable payment system, they allow you to quickly recover your earnings and benefit from a greater number of partner stores. And one of the applications that best meets these criteria is Lyzi.
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Available on Google Play and the Apple Store, Lyzi combines two contemporary sectors: cryptocurrencies and cashback. Aiming to make these accessible to the general public, it allows users to make purchases in cryptocurrencies at its partner stores. For each purchase made, users receive cashback ranging from 1% to 5%, which can be combined with various promotional offers. Transactions are free of charge, and earnings made are instantly available.
