The loyalty card is part of our daily lives, whether when we shop or even when we make an unexpected purchase. A few savings on your credit card won't hurt you. Whether you use Maestro, Mastercard, Visa, a discount at your favorite merchant will brighten your day. But why store your loyalty card in a wallet? What is the point for the customer or for the merchant?

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First of all, what is a wallet?

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A wallet is a digital wallet or wallet. The difference compared to a basic (or physical) wallet is the space. Primarily associated with cryptocurrency and its mining, a wallet can be divided into several categories: the storage wallet, to keep your savings; the wallet that serves as a quick payment solution when you make a credit card payment for your purchases; the wallet for extracting, storing, and exchanging cryptocurrencies; and the wallet for storing loyalty points acquired in physical stores and e-commerce.

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Loyalty and crypto payment: what Lyzi brings to merchants

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Lyzi is a crypto and stablecoin payment infrastructure for merchants, PSPs and banks. It does not replace the customer's wallet: customers pay from their own wallet, among 500+ compatible wallets, and the merchant stays in control of its loyalty program. On top of the payment, the merchant can offer loyalty benefits to customers who pay in crypto or stablecoins. The solution is compatible with 1M+ payment terminals, with settlement in euros (FIAT) or in stablecoins.

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What types of cards can be stored in mobile app wallets?

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But what types of cards can be stored in mobile apps? Whether you use your bank's wallet or your smartphone's wallet, many cards can be stored there. These include loyalty cards, gift cards, payment cards, concert tickets, subway tickets, coupons, invitations, movie tickets, access badges, cryptocurrencies, vouchers, and more.

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Benefits for customers and businesses

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For the merchant, accepting crypto payment with Lyzi opens the door to a new clientele, often young, connected and international. The merchant can pair this payment method with loyalty benefits (points, discounts, dedicated offers) that it freely defines in its own program. Payment is made by simply scanning a QR code, in store or online, and compliance is carried by Lyzi, a payment agent registered with the ACPR (REGAFI n° 749869).

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How do customers add a loyalty card to their account?

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If you're new to crypto or want to launch a digital loyalty program, here are the main channels through which your customers can add their card:
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A customer account.
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A confirmation email in their inbox.
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A text message that usually contains a link to a registration window.
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In store.
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Promoting your loyalty program through social media posts.
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A mobile application.

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How do you use your loyalty card with a crypto payment?

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At each checkout, the customer shows their digital loyalty card, then pays for their purchases by card, in cash or in crypto via the Lyzi payment solution. Loyalty points are then credited according to the rules of the merchant's program.

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What are the benefits of digital wallets for customers?

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“Besides storing my loyalty card, what benefits am I eligible for?” It's a fair question. Here are the main benefits of a digital wallet, and what the Lyzi payment solution brings at checkout:

A secure and lasting presence of your various cards, whether payment cards or loyalty cards.
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The ability to pay in crypto or stablecoins at merchants equipped with the Lyzi solution.
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Support for merchants from the Lyzi team, from integration to go-live.
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Alerts, offers and discounts from your favorite brands.
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Loyalty benefits that the merchant can offer to customers who pay in crypto.
For the merchant, settlement in euros (FIAT) or in stablecoins.
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Unlimited wallet storage. Each new loyalty card has its place.
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Secure payment, with no volatility exposure for the merchant.
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Savings of money, time and space for you.

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Why keep your loyalty card in a wallet?

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Storing your loyalty card in a wallet saves time, money, and a lot of space. Especially in terms of storage, where accumulation is effortless. In addition, the wallet offers you payment solutions, such as using a prepaid card or an online card belonging to your bank.
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This system is also used to pay on many online platforms. For those who use public transport such as the metro, RER, or buses, this is an easy way to show your ticket.

In addition, in terms of health, contactless payment will be preferred over cash or physical cards. The conditions of the COVID-19 pandemic do not improve the economic and financial situation of our partners or the purchasing power of the French population, even with regard to loyalty cards. When it comes to security, Lyzi operates as a payment agent registered with the ACPR (REGAFI n° 749869).

For the merchant, offering crypto payment with the Lyzi payment solution, alongside its loyalty program, is a simple way to modernize the checkout experience. And for the customer, a digital loyalty card means less plastic.

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